Digital technology has transported about a paradigm shift in the beauty industry, fundamentally altering how individuals engage with beauty products, services, and trends. From personalized skincare routines to virtual try-on experiences, here's an exploration of how digital technology is transforming the way people experience beauty. 1. Personalized Beauty Experiences a. Advanced Skin Analysis and Customized Recommendations: Digital technology, such as AI-powered algorithms and smartphone apps, has revolutionized skincare routines by offering personalized solutions. Skin analysis tools assess individual skin conditions, including hydration levels, texture, and concerns like acne or aging. Based on this analysis, tailored skincare recommendations are provided, suggesting specific products or routines to address unique needs. Brands like Olay and SkinCeuticals leverage technology to offer personalized skincare regimens, empowering consumers to make informed choices for their s...
The truth is that this term was born to define the
technology startups that create women-centred health products. Today, however,
the term encompasses much more: it is a broader phenomenon that links feminism
and technology. READ MORE. gravtechnologyWhy Femtech?
Technology has historically been a field dominated by men, but with time this has begun to change
The term femtech, short for "female technology," was coined by Ida Tin, founder of the Clue app, allowing women to track their weight, mood, sleep, energy, cravings and bleeding. The app has done so well that it is expected to have a market value of $50 billion by 2025, according to research and consulting firm Frost & Sullivan.
Not just health and sexuality
The companies and associations that are part of the femtech fight are known as STEM companies (Science, Technology, Engineering and Mathematics). Their argument is to eradicate the gender gap in the technology sector and promote the participation of women in careers.
Although femtech is growing, there are many other spaces where female technologists are making room to make sure that technology works for everyone; one such space is voice technology. Charlotte Webb is an ethical technology consultant who founded the Feminist Internet, a nonprofit organization that aims to fight technological and Internet inequalities.
Webb, who began her career as an academic and an artist, wanted to change the way the technology sector not only discriminates against women in the workplace but also in the products we use every day. It's essential to make sure that the technology we interact with is not sexist, racist or homophobic, which is why they designed a guide to build a feminist chatbot.
European femtech startups
Within the emerging range of digital technologies specifically focused on women's health, several startups have done their part in providing the best technology-driven medical care to women in the form of medical treatment and prevention... Here are a few examples:
Elvie:
Another woman who has greatly influenced this femtech scenario is Tania Boler, founder of Elvie. This company sells two products: the first, launched in 2014, is a pelvic floor trainer that allows women to do Kegel exercises (repeatedly contracting and relaxing the muscles that are part of the pelvic floor) and connects by Bluetooth to the phone so that subscribers can follow their progress. Last September, they launched their second product, a wireless, portable, hands-free breast pump that debuted with a humorous ad.
Syrona Women:
Founded in 2017 in London, Syrona is a women's digital technology platform that helps women manage their gynaecological health at home through a subscription. The platform can monitor female problems in three areas: fertility, endometriosis and gynaecological cancers.
Aspix:
Aspivix is an innovative women's care company from Lausanne, Switzerland. They provide clinics and hospitals with a single-use, painless device to replace the medieval and painful forceps still used in standard gynaecological examinations. They promise their female patients a "new generation of surgical instruments for softer, more modern gynaecological procedures. Founded in 2015, the startup has raised more than $3 million in funds in several rounds of funding.
Woom:
Founded in Madrid in 2016, this Spanish startup has raised a
total of $1.3 million. It is a data-driven application designed to maximize the
chances of pregnancy because between 17% and 25% of couples struggle with
fertility problems. The WOOM application provides personalized recommendations and
a schedule of cycles that calculates the daily chances of pregnancy and
provides users with ongoing support through a committed community and fertility
service platform. The application can be downloaded at Apple stores and Google
Play. digitalfitnessworld